Aspire energy drink has made a big splash in England, and has decided to break into the US market. Their plan to expand consisted of both agreements with big box retailers like Sam’s club and Target. They also organized internal grass roots marketing campaigns at summer events and beyond. Making a successful first impression in the US required very accurately branded gear.
In attempt to settle some questions regarding the final print, we suggested that we do a small run of samples. Samples worked as an affordable way to get a tangible product, so they could bring a few options to management to make a decision. In addition to screen printed T-shirts for fans, Aspire needed custom company apparel for their Chicago and Texas based teams. After we did this, they narrowed down the final apparel, which turned out to be premium T-shirts, performance ¼ zip sweatshirts, as well as custom hats. Samples were produced and approved and then we printed the entire run of custom apparel in Chicago at one time. What a fun project and they actually brought us a couple cases of their energy drink when they picked up their order. It’s good stuff…highly recommended!
When we needed so custom apparel for our field engagement teams, we wanted to use a local printing vendor. We found Chicago Signs and Screen Printing and we are so glad we did. They were the only company willing to help us with the art and product a small sample batch at a minimal cost. They then hit our deadlines for production and even shipped some of the items to your team in Texas so that they would be ready for their local event. If you need custom apparel in Chicago or really anywhere, give them a call, you will be happy you did.
Alora – Aspire Energy Drinks
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